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Comprehensive data compiled from extensive research across unified commerce adoption, omnichannel retail trends, local business digitization, and customer experience optimization
The global unified commerce market was valued at $12.4 billion in 2022 and $13.43 billion in 2023, projected to reach $23.47 billion by 2030, exhibiting a compound annual growth rate of 8.3% from 2023-2030. This growth is driven by increasing demand for seamless omnichannel experiences and the need to break down data silos between physical and digital storefronts. The unified commerce revolution creates opportunities for platforms that help businesses compete with enterprise-level capabilities through integrated POS, e-commerce, and inventory management systems. Sources: Intellect Markets, Virtue Market Research
Cloud-based unified commerce solutions have gained significant traction due to their scalability, lower upfront costs, and ease of integration with modern commerce tools. Cloud solutions enable small and medium businesses to access enterprise-level unified commerce capabilities without massive infrastructure investments. This democratization of advanced retail technology levels the playing field, allowing local businesses to compete effectively with large retailers through sophisticated inventory management, customer relationship tools, and omnichannel fulfillment capabilities. Source: Kings Research
Large enterprises currently hold the majority of market share due to their greater capacity to invest in advanced unified commerce solutions and digital infrastructure. However, the fastest growth is occurring among small and medium enterprises as cloud-based solutions reduce barriers to entry. This trend creates substantial opportunities for unified commerce platforms that specialize in serving local businesses with affordable, scalable solutions. Source: Kings Research
North America held a market share of 35.95% in 2024, driven by advanced digital infrastructure and early adoption of omnichannel retail strategies. The region's mature e-commerce ecosystem and consumer expectations for seamless shopping experiences continue to drive unified commerce platform adoption across retail sectors. Source: Kings Research
Research reveals that 73% of retail consumers prefer to explore multiple channels while shopping, while 81% of shoppers begin their retail journey online before making a purchase. This data underscores the critical importance of providing seamless, integrated shopping experiences across all touchpoints. Customers expect to browse products online, visit physical stores to see them in person, and make purchases through their preferred channel without friction. Source: Better Commerce
Companies with strong omnichannel engagement strategies retain 89% of customers versus 33% for weak strategies. This dramatic performance difference demonstrates the revenue impact of unified customer experiences. Over 50% of shoppers engage with multiple touchpoints before making a purchase, requiring retailers to orchestrate complex customer journeys through integrated systems that track interactions and preferences across all channels. Source: Contact Pigeon - Omnichannel Statistics
More than 70% of US digital retailers identified an increased focus on omnichannel selling as a trend that would have the greatest impact on their business in 2024. This overwhelming prioritization reflects the competitive necessity of unified commerce capabilities in today's retail environment. Physical stores maintain a prominent role as consumer paths to purchase wind across channels, requiring retailers to navigate a growing array of tech solutions to enable truly unified commerce experiences. Source: eMarketer - Unified Commerce Ecosystem 2024
Research reveals that 90% of consumers want seamless interactions across all channels, yet significant gaps remain in business execution. Additionally, 88% of shoppers are more likely to return to businesses offering connected omnichannel experiences, while 60% of all retail sales are influenced by digital channels even when final purchases occur in-store. The gap between customer expectations and business delivery capabilities highlights the urgent need for comprehensive unified commerce solutions. Source: Firework - Omnichannel Statistics
The Sixth Edition Small and Medium Business Trends Report reveals that 76% of small businesses that increased their tech spending over the past year show solid growth commitment, using digital tools to simplify tasks and connect with customers. Growing SMBs prioritize customer satisfaction and invest in technology to meet expectations, while stagnant businesses focus only on cost-cutting. This demonstrates that technology investment, particularly in unified commerce platforms, directly correlates with small business success and growth trajectories. Source: Salesforce - Small Business Trends 2024
The global small business market was valued at $2.572 trillion in 2023 and is projected to reach $4.985 trillion by 2032, expanding at a CAGR of 8.5% between 2024 and 2032. Healthcare, consulting, e-commerce, and technology are leading growth areas for small businesses worldwide. In the US, small businesses employ nearly half of all private sector workers, representing 99.9% of all businesses. This massive market represents enormous potential for unified commerce platforms that can deliver enterprise-level capabilities to local businesses. Source: Bizplanr - Small Business Statistics
Research shows that 53% of customers prefer to engage digitally, yet 72% of consumers still shop in-store on a weekly basis, with consumers spending $1.852 trillion on retail items in Q3 2024. This demonstrates the critical need for unified commerce solutions that seamlessly blend digital convenience with physical store experiences. Successful local businesses must serve customers who research online but buy in-store, or vice versa, requiring real-time inventory synchronization and consistent customer experiences. Source: Salesforce - Small Business Ecommerce
Businesses often use multiple disconnected systems for order management, payments, and commerce, leading to operational inefficiencies. Quick-fix solutions create fragmented operations, but unified commerce platforms address this by offering comprehensive business views. Small businesses implementing unified solutions can build online storefronts with integrated marketing, sales, and customer service tools that work together seamlessly, eliminating manual reconciliation and reducing operational friction. Source: Salesforce - Small Business Ecommerce
Mobile commerce sales reached $710 billion by 2024, growing almost double since 2021 ($362.11 billion), with mobile accounting for approximately 60% of all global ecommerce sales. Mobile's dominance becomes especially evident during major shopping events, with more than half of all online sales coming from mobile devices during peak periods. Consumers worldwide spent over 41.9 billion hours using shopping apps in 2024, marking a 7.4% increase from the previous year. Sources: Miquido, SellersCommerce
84% of shoppers would be willing to install and shop through a mobile app if it gave them access to better sales or pricing, while 73% of US respondents use smartphones for online shopping. App users view more products on average compared to mobile browser sessions, and mobile payment adoption continues growing with digital wallet usage increasing significantly. This data supports the importance of unified commerce platforms that enable businesses to offer mobile apps integrated with their systems. Source: SellersCommerce
As of 2024, mobile devices account for approximately 62% of total web traffic compared to desktop computers at 36%. Analysts predict that by 2029, more than 8 billion people worldwide will have smartphone subscriptions, making mobile optimization essential. Mobile commerce sales are projected to reach $3.35 trillion by 2028, representing 63% of overall ecommerce sales, making mobile-first unified commerce solutions critical for retailers. Sources: Oberlo, Fit Small Business
US BOPIS retail sales totaled $132.8 billion in 2024, accounting for 9.93% of e-commerce sales, with 97.2 million Americans regularly using BOPIS, representing 34.2% of U.S. consumers. From 2024 to 2030, BOPIS sales are projected to grow 16.7% annually, 53.8% faster than e-commerce as a whole. This growth validates the importance of unified inventory management systems that enable seamless BOPIS operations. Source: Capital One Shopping
The BOPIS market was valued at $345.38 billion globally in 2022 and is forecast to grow at a compound annual growth rate of 11.57% until 2028, reaching $666.2 billion by 2028. By the end of 2024, the US is anticipated to have 150.9 million click-and-collect shoppers, representing about 53% of the population. This demonstrates the widespread adoption of hybrid shopping models that combine online convenience with in-store fulfillment. Source: Fit Small Business
85% of U.S. BOPIS shoppers have made an additional purchase when they went to the store to collect an order. Research shows significant additional purchasing behavior during pickup visits, with customers often browsing stores and making unplanned purchases. This behavior demonstrates how unified commerce platforms that enable BOPIS can drive incremental revenue while improving customer convenience. Source: Capital One Shopping
Among online shoppers, BOPIS is the third most-used fulfillment method, with 68% of consumers having made multiple BOPIS purchases and 22.1% using BOPIS regularly. 48% of U.S. BOPIS consumers use the service primarily to avoid shipping fees, while 77% use it to see items before taking them home. The increased engagement creates opportunities for relationship building and brand loyalty enhancement when supported by unified customer data systems. Source: Capital One Shopping
The global customer experience management market was valued at $19.34 billion in 2024 and is projected to grow from $22.35 billion in 2025 to $68.24 billion by 2032, exhibiting a CAGR of 17.3%. The rising adoption of artificial intelligence and mobile applications drives market growth, enabling enterprises to reduce customer churn rates and improve loyalty through better omnichannel experiences. Source: Fortune Business Insights
Research shows 86% of buyers are willing to pay more for better customer experiences, with studies finding customers will pay up to 16% more for superior experiences. Additionally, 80% of customers are more likely to purchase from brands offering personalized experiences. This willingness to pay premium prices for better experiences validates the ROI of investing in unified commerce platforms that enable personalized, consistent customer interactions. Source: Renascence - Customer Experience Statistics
Brands using unified commerce capabilities report significant operational improvements and cost savings through synchronized stock, pricing, and customer profiles across every channel. Real-time inventory management through integrated systems reduces the need for safety stock padding and saves merchants substantial time previously spent on manual processes, demonstrating the immediate operational and financial benefits of unified backend systems. Source: Shopify - Unified Commerce and Ecommerce
Research shows that sales teams using integrated CRM systems achieve better performance when everyone accesses the same up-to-date customer history, preferences, and behavior. AI-powered customer experience solutions resolve issues faster and boost satisfaction, while companies that connect feedback systems to CRM improve customer scores more effectively. Strong omnichannel engagement results in higher close rates and order values, demonstrating the revenue impact of unified customer data platforms. Source: SuperOffice - Customer Experience Statistics
