“Los Gatos Meats & Smokehouse” is the second-oldest business in LosGatos, California. Established in 1891, it serves its community by selling meat cuts,smokehouse sandwiches, jerky, and more.
They have always been a part of their community, and the Chiala family bought them in1991. To the town that shares its name, its goal is to bring pride and great meats.
Before COVID-19, Los Gatos didn’t have much of an online shopping presence on one ofthe major marketplaces, on the other hand, consumers wished for more convenientoptions for making purchases online.
“The onboarding rep did a great job explaining who we are and whatwe do to everyone so that nothing got missed.”
—Brian Chiala, Owner/Operator
During the pandemic, the number of online orders in Los Gatos went up by a lot.Around this time, they also started to realize the limits of the big marketplacesthey were on.
All sales through the marketplace came with a really high commission, whichpotentially harmed Los Gatos’ bottom line. Plus, the owner, Brian Chiala, found itdifficult to change their menu and prices online, because it requiredcommunicating with the marketplace rather than changing it directly.
On top of this, their customers often got confused by the marketplace. They’dstart on Los Gatos’ website, then get redirected to a third-party marketplace.This caused many customers to churn during the buying process.
It is seamless, it has our name and logos on it. It makes sense.”
—Brian Chiala, Owner/Operator
Thus, Brian spoke to one of our eCommerce consultants. After discovering how simple it was toget started, he made the decision to open an online store that was powered by Local Express.
Los Gatos could begin delivering its products quickly and comfortably, as well as manage andtrack delivery with complete transparency. Furthermore, this would allow for expanding the businesswith nationwide shipping (Canada and the United States),
Los Gatos took advantage of Local Express’ marketing support, and boosted its sales throughemail campaigns and push notifications.
“The mobile app was big because it’s something we wanted to do fora while. People these days have their phones in their hands, and it’seasy to get on the phone, hit two buttons, and place your favoriteorder again. Or look up your history and see past orders, and maybeorder more.”
—Brian Chiala, Owner/Operator
Now, Los Gatos offers delivery and pickup options for their customers, and they’re seeing increasedsales and satisfied customers.
They have got their branded platform with a matching mobile app without any hassle and theyare using our inventory and delivery management system to make their customers happy.
In comparison to his past experience, Los Gatos was provided with these options (see the tablebelow):
The partnership with Local Express was a game changer for Los Gatos. Itincreased their online orders by 10-15% per month on average, and also gavethem that much-needed edge in efficiency when fulfilling customers’ needsthrough inventory management and customization options available across allchannels: web, mobile, or pick-up location-based ordering systems.
More importantly, it increased its profit from each order, due to Local Express’low transaction fees.
The service is great, I always get a response within 30 minutes.”
—Brian Chiala, Owner/Operator
